tag:blogger.com,1999:blog-1368518257409903466.post6069203840785928537..comments2020-09-15T09:02:45.624-04:00Comments on Music Business and Recording Blog: Learn From The Bands Who Are Succeeding... TodayDr. Seanhttp://www.blogger.com/profile/14993602668125240478noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1368518257409903466.post-24416461311528165062011-07-28T01:41:18.833-04:002011-07-28T01:41:18.833-04:00Agreed! You have to start with 'good' and ...Agreed! You have to start with 'good' and then worry about your marketing and social media strategy. First things first.Dr Seanhttp://www.trhmusicgroup.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-1368518257409903466.post-18538897013029069182011-07-28T01:26:35.859-04:002011-07-28T01:26:35.859-04:00:) or unless you are The Edge (who posts sneak pee...:) or unless you are The Edge (who posts sneak peek photos of backstage as well as location shots and follows not even one Twitter person).<br /><br />There was a major band 3 yrs ago who learned how to use Twitter over weeks/months and became so good at it that they managed to make all of their fans feel unique and special... and those fans becaome brand advocates and brought more new fans in. THATS the way to market socially.<br /><br />I also think that if you dont start with a good product though.. you can have all the marketing experience you need and as a band will never get anywhere... and unfortunately there is a lot of mediocre crap out there presently. I think its being weeded out though, as more and more bands are quitting to take on a regular day job.donnam13http://nightmaircreative.comnoreply@blogger.comtag:blogger.com,1999:blog-1368518257409903466.post-26940057973362072702011-07-28T01:18:41.921-04:002011-07-28T01:18:41.921-04:00Thanks for sharing, Donna! I really like what you ...Thanks for sharing, Donna! I really like what you said about marketing without 'marketing.' That's the trick I suppose and I think that's what being authentic is all about. You just can't use these social media platforms as a one-way blowhorn. Unless you're Paul McCartney or Mick Jagger, it ain't gonna fly.Dr Seanhttp://www.trhmusicgroup.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-1368518257409903466.post-11071351978634853012011-07-28T01:06:34.539-04:002011-07-28T01:06:34.539-04:00I tell my band clients the same thing so of course...I tell my band clients the same thing so of course I completely agree with you. I often tell bands that are new to social media, especially Twitter, to follow the four Shinedown lads :) -why? Because they impressed me so much that I have been following them faithfully for a year... they pulled me in by how they treat their fans and how they market without 'marketing'... they're not accessible at gigs (too many fans to even try) but they do make themselves ss accessible as they can via social media (without losing their personal space). They all do spur of the moment Q+A sessions when they are waiting - waiting at airports, waiting in the Greenroom, waiting for the ribs to bbq at home etc.. and the fans love them for the personal touch.<br /><br />There are two bands I think about when I think about 'turn offs'. I wont name either. One has posted nothing but links to their reverbnation site, links to their itunes site, or PR tweets and FB posts. Not one shred of interaction or engagment with fans.. I unliked the page and quit following on Twitter within 2 days.<br /><br />The other band decided to be lazy and cross post everything to Twitter from Facebook. Anyone that tweeted back to them was never answered as the band wasnt even there. As soon as I realized this, I unfollowed. If you cant be there engaging with fans, then dont be there. Last thing I'm going to do is help pad a band's 'numbers' as a follower.donnam13http://nightmaircreative.comnoreply@blogger.com